Sugar Mutts Rescue

I joined Sugar Mutts Rescue as the volunteer Marketing and Social Media Director in 2015. And for two years I helped create a local social media presence of over 10,000 that directly increased the adoption rate by 80%. It also generated an increase in donations allowing the rescue to take on more animals and provide care for those dogs that needed extra medical care.

Ogilvy Campaign

Collaborated with the international ad agency, Ogilvy, to create a valentines day campaign for Instagram called “Take Me Home” to highlight the adoptable Sugar Mutts through slow motion videos made to mimic sensual dating profiles.

Events and collaborations like these with the artist Morrissey and a non-profit groups called Puppies n’ Pints generated donations and created opportunities for brand awareness.